‘YouTube Idol’ seeks female vlogger with $35,000 prize

Content-generation exercise to grow social media talent will help promote Unilever

forsaty youtube vlog judges
The Forsaty judging panel

Think you’ve got what it takes to be the next Huda Beauty? You’ll want to enter the talent hunt for an up-and-coming female vlogger – because you could win a cash prize of $35,000 (about Dh128,000). Consumer goods conglomerate Unilever will launch the contest on March 8, which coincides with International Women’s Day.

The content-marketing campaign, called Forsaty, is being run in collaboration with YouTube, and will run for a period of two months. Wannabe winners are expected to create vlogs around four brands from the international conglomerate: Dove, Pond’s, Sunsilk and Lipton.

Four regional social media stars will advise each entrant along the way: Alanoud Badr (Lady Fozaza), UN Change Ambassador Hayla Ghazal (Hayla TV), Mimi (Eswara) and Haifa Beseisso (Fly With Haifa).

A selection of 200 vlogs will be posted on the Forsaty microsite for public voting from March 19-20. Shortlisted entrants will proceed to a series of elimination challenges, and the final winner will be announced on April 13. The challenges include a hair tutorial, creating a time capsule of memories to contestants’ future selves, a focus on healthy choices, and a video about inspirational life moments. Each is linked to a different Unilever brand.

Besides the cash, the winning vlogger gets a year-long contract as Forsaty ambassador, as well as mentorship and workshops from YouTube.

To participate, register online at the Forsaty microsite and upload your first vlog!


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