Xiaomi makes Poco an independent brand

Is the smartphone market getting too saturated?


Almost two years since its release, the Xiaomi Pocophone F1 has remained a popular smartphone choice for people wanting flagship-grade hardware at a mid-range price. With just one phone release, Poco has developed a loyal consumer base. And this led many to wonder why Xiaomi was so hesitant to release a successor to the F1.

A new company separate from Xiaomi

With a new update for us, Xiaomi’s India CEO Manu Kumar Jain confirmed that the Poco brand is now independent from Xiaomi. This means that the company will operate on its own from now on, with a separate team altogether.

Opting for this route is not a new trend these days. Another trio of companies that operate similarly is Oppo, Realme and OnePlus. And now with Xiaomi, Redmi and newly announced Poco in the fray, it looks like there will be a lot of stiff competition between all of these brands. But we are not complaining, being the main beneficiaries.

Is the Pocophone F2 imminent?

Now that Poco is an individual brand, we have less doubts over a Pocophone F1 successor. A trademark application for the Pocophone F2 name has previously leaked however nothing more following that.

Pocophone global head Alvin Tse has also teased us about the brand. But we think there might be more in store than just a smartphone going by his recent tweet. In either case, the company has a lot to live up to and we are excited to see how things develop.


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