Western Digital suggests that users better ‘save’ than be sorry later

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Many of us are now working remotely and that means it is more important than ever to make sure our data is safe and protected. Data can mean important personal documents, school projects, that work project you have been working on over the last few weeks or even treasured photographs that capture important moments in your life. 

How much do you back up?

According to a poll of 2000 users conducted by OnePoll in conjunction with Western Digital, more than half of those surveyed have never deleted anything from any of their devices. Those questioned said fear of needing their files later and not being able to let go of old memories as their top reasons preventing them from getting rid of their content. With data living everywhere, regular backups can be essential in protecting yourself from the loss of valuable files as well as in minimizing the damage that can be caused by malware that encrypts your data.

Many of us have found ourselves in that regrettable situation where we dropped a smartphone or spilled coffee on our laptop leaving us with that nervous wait to find out if our device still works and has our saved data. At best it is an inconvenience and at worst lost data will require considerable time and effort to be recovered, if it is even possible. 

Despite the risk, research  has found that 20 percent of computer users have never backed up their data[1]. This is even though almost 20 percent of users have had their computers attacked by malware in the past year, according to additional research[2]. As smartphones have become an essential tool in our lives it comes as no surprise that these devices are a prime target for criminals with the latter report finding that one in 10 people had their handsets stolen. Of these victims, 68 percent were unable to recover their phones after the theft. This means, if not backed up, all that data is gone forever.

WD has some options for you

Western Digital has quite the reputation as far as storage is concerned. Over the years, its highly possible that you’ve seen or used their products. Here are three of their best options if you’re looking for storage solutions right now.

The ultra-thin WD My Passport external storage delivers extra protection, provided by the built-in AES hardware encryption so your personal data stays safe. To use the same, all you have to do is plug it into your computer and you are ready to go. It is available from 1TB to 5TB capacities based on your need as well as a choice of blue, red, and classic black colors. Mac users do not miss out either with the 2TB My Passport for Mac.  

Recognizing the extension of your PC to include smartphones and other devices, Western Digital has also developed the iXpand flash drive which can plug into an iPhone to automatically backup photos, videos and contacts. Once saved on the drive the data can be transferred onto a computer with the iXpand Drive’s USB 3.0 connector. The drive comes in 128GB and 256GB sizes and allows for password protection across multiple devices. It is also small enough to be hooked up to a keyring, so it is always with the user. 

The Ultra Dual Drive USB Type-C from SanDisk lets you free up space on your smartphone and quickly transfer files between devices such as tablets, handsets and computers at 150MB/s1 though USB 3.1. Available in sizes ranging from 16GB to 256GB means there is an option for every requirement. Add in the SanDisk Memory Zone app for Android (available on Google Play) and you can manage your device’s memory and content effortlessly. 


[1] Visit https://www.backblaze.com/blog/more-people-than-ever-backing-up-according-to-our-survey/ for more information

[2] Visit https://transition.fcc.gov/cgb/events/Lookout-phone-theft-in-america.pdf for more information