Earlier this month, Twitter announced it would finally allow tweets to hold more text by excluding photos, videos, GIFS, polls and Quote Tweets. Now, we’re hearing rumours that Twitter might be be prepping for acquisition.
According to CNBC, Twitter has “received expressions of interest from several technology or media companies” and may be about to receive a formal bid. Google (Alphabet), Disney, Salesforce, and even Microsoft are some of the bigwigs that are interested in buying Twitter.
Twitter’s stock has been struggling for a while now and it faces tough competition from the likes of other social media platforms such as Facebook, Snapchat and Instagram.
Details on the sale are still a little blurry, but it seems that Twitter has started the process of evaluating the bids. A sale to each of the above mentioned bidders has its advantages and it would be interesting to see who ends up with the microblogging powerhouse.
Microsoft may back out of the bid in light of its recent acquisition of LinkedIn. Salesforce and Alphabet may have an equal chance since it seems the conversation to sell to them was initiated by Twitter executives themselves. For one, it would help Alphabet get out of its terrible track record in social media and more importantly, Google+.
Disney, already an owner of Marvel, Lucasfilm, Pixar, ABC and a majority stakeholder in ESPN, Vice Media and Hulu, seems to be working on securing its future in the digital world. This would work quite nicely with what Twitter has been trying to achieve with Vine, Periscope and live video collaborations with various sports leagues. It also helps that the CEO of Twitter, Jack Dorsey is on the board of Disney.
With the ongoing rumours and fluctuations in its stock prices, Twitter is currently valued at around $20 billion (Dh73.4 billion) and can definitely ask for more than that if an actual bidding war breaks out.
Who do you think will become the lucky owner and surveyor of the Twitterverse?