The UAE will the be the first market for the latest Oppo Reno series outside its home base of China. The official launch date is slated for April 16. The Oppo Reno is the first product launched after the brand adopted a refocused strategy to deliver a more premium experience to its young consumer base.
The UAE launch comes as a part of Oppo’s emphasis on expanding its offerings in the Middle East. It also began operating in Saudi Arabia for the first time this year. The brand also debuted in new markets such as the UK, Turkey and Poland.
About the Reno
The Reno product series boasts a brand-new concept, design and communication model that has been geared towards a younger generation.
Ahead of its launch, Oppo partnered with artists around the world to share Reno’s potential via a series of visual artworks that provide a sneak peek into Reno’s key features. Oppo wants its consumers to use Reno to fuel their artistic inspiration by creating their own style.
The official UAE launch is slated for April 16 where we’ll get our first look at Oppo’s newest devices