Start-up of the week: The Shock Clock


I hate waking up in the morning. It’s the bane of my existence. I need approximately five to seven alarms, my curtains wide open (so the sun is shining in my face) and a strong black coffee to rouse myself. I guess that’s why I’ve chosen the following device from Pavlok, our start-up of the week: The Shock Clock.

This device claims to “train your brain” to take you from late night owl to early morning rooster within a few weeks.

Shock Clock 2

So how does it work?

The Shock Clock is a device you strap onto your wrist. Once ready, set an alarm and go to sleep. The Shock Clock uses three different methods to wake you up.

Shock Clock

The device begins your “training” by first vibrating on your arm. If that doesn’t wake you up then it starts emitting a loud beep. If that too doesn’t affect you, then comes the zap. The idea behind this is that over a few weeks, your brain begins to correlate the initial vibration with the upcoming zap and you end up waking up at step one itself.

The device is the brother of the Pavlok: the bad habit breaker, another very successful Indiegogo campaign back in 2014.

Would you back this device? I’m definitely getting myself one. Let us know what you think.