Start-up of the week: Dot

Dot start-up

It’s the simplest ideas that sometimes turn into absolute necessities in your daily life. Dot is one of those ideas. Kunal Chaudhary’s innovation is a physical push notification button that has N number of uses and an LED light. You can load it with digital notes or reminders and even customise it to a specific time or location.


Dot uses precise location tracking to make your smartphone’s notifications highly contextual. Here’s a little slideshow to put that into perspective:

Dot has an open API and is customisable by anyone. Its Javascript API enables a developer to write a new use case and upload it to the Dot within seconds. Once uploaded anyone is free to use the scenario for themselves. Here are some of the cases created for the Dot:

Dot Uses

Dot uses Bluetooth 4.0 with a range of 150 metres and has a replaceable battery that can last between 6 months to a year, depending on how the device is used.

Here’s a few examples of Dot in action:




Thanks to its immense customisation possibilities, Dot has the potential to become a part of our daily lives, especially considering smart homes aren’t really a luxury anymore. Proof of this is in the fact that the Dot team has received much more than they required on Kickstarter. If you do find this interesting and would like to pledge, click here. Currently, you get a Dot for a pledge of $20 (Dh73), and three for $55 plus.


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