becomes official, as we bid goodbye to

UAE customers who previously shopped on Souq can now shop on by using the Amazon App or by visiting the website


In the month of March, we saw the first signs of replacing Amazon and Souq today announced the launch of, a new local shopping experience for customers in the UAE. will feature more than 30 million products from local and international businesses, including products previously available on Souq and five million products from Amazon US.

If you log onto, you are now welcomed by this screen

Customers shopping on will enjoy the same commitment to great prices as on Souq, and the fast and reliable delivery that has made Amazon a household name.

“Today marks a proud day for Souq and Amazon, a day that we have been working towards since the two companies came together in 2017,” said Ronaldo Mouchawar, Cofounder of Souq and Vice-President of Amazon Middle East and North Africa. “ brings together Souq’s local know-how and Amazon’s global expertise, something we believe will be of significant benefit to UAE customers. Our combined team in the region has grown to over 3,600 employees, and each and every one of us is thrilled to invite UAE customers to join us on this journey, where we will continue to grow our product range, ensure great prices, and provide a convenient and safe shopping experience.” The Experience

Customers can shop on by using the Amazon App or by visiting the new website. The app and website are completely localised for the local market. 

Localised content

Most importantly of all, for the first time ever, Arabic has been introduced to both the mobile app and the website to cater to customers who prefer shopping in Arabic.

Payment options

Payments will be in AED using local as well as international credit cards. Cash on delivery options will also be available.

Image credit: Supplied

Fullfillment by Amazon

Customers shopping on will continue to enjoy free next day delivery on orders above Dh100 as well as paid same day delivery to select areas in the UAE.

The thousands of businesses who were selling on Souq are now selling on UAE businesses of all sizes can sell their products on, with access to easy listing tools, safe payment processing, promotional features to help them get discovered by customers, and simplified logistics solutions with Fulfillment by Amazon (FBA).

This is what welcomes you when you log onto

Lots of people in the UAE have been eagerly waiting for Amazon to officially come to this side of the world. Let us know your thoughts in the comments if you are one of them.


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