We all know what Snapchat it is and we’re all waiting to get our hands on the Snap Spectacles on this side of the world. While we have no news on when the Snap Spectacles will come officially to the UAE, we have heard today that Snap Inc has officially opened an office here in Dubai Internet City.
The office will be led by Hussein Freijeh as General Manager for the UAE. The current team is said to be small right now.
Geofilters and lenses
If you’re wondering why this news matters, it’s because with local presence comes geofilters and lenses you can customise to your liking. Both businesses and individuals alike will be able to create custom geofilters and lenses for their event through Snap, for a price.
Unfortunately, there’s no news on whether the Spectacles are coming to the UAE, although local online retailers have been stocking them.
For those of you who don’t know, Snap is an American multinational technology and social media company founded in September 2011 by Evan Spiegel and Bobby Murphy and based in Los Angeles. Its products include Snapchat and Spectacles. Snapchat, which at one time people thought would fizzle out and disappear, is now one of the biggest forms of social media thanks to it unconventional disappearing messages, filters and much more.
The company was initially called Snapchat but in September last year was renamed so that Snapchat and Spectacles both could be under the same company banner. Snap Inc has been experimenting not only with wearables but also with augmented reality.
Snap Inc is also said to be going public next month, with the IPO expected to be valued at between $20 billion (Dh73.5 billion) and $25 billion.