Samsung will show off its artificial human Neon at CES 2020

Is it too soon to interact with artificial humans?


As soon as we hear artificial intelligence and Samsung in the same sentence, our mind thinks of Bixby. In 2017, the South Korean manufacturer announced the AI-powered digital assistant. And ever since then, it has come pre-loaded on its smartphones and home appliances. More than two years since that, Samsung is set to unveil its new AI-powered product called Neon at Consumer Electronics Show (CES) 2020 happening in early January.

What is Neon?

Neon is being developed by Samsung Technology and Advanced Research Lab (STAR Labs), with Pranav Mistry leading the project as the president and CEO. Prior to this, Mistry has worked on projects such SixthSense and Galaxy Gear.

So far, all we have seen about Neon is its logo and a few other teasers. And from the looks of it, it does not seem to be an advanced version of Bixby either. Seeing as people misinterpreted it, the company had to clarify that “NEON is NOT about Bixby”.

If anything, Neon appears to be an AI-powered digital human capable of replicating real emotions and intelligence. The company even went on to post where it states that “NEON = ARTIFICIAL HUMAN”.

Multilingual experience

It is difficult to figure out exactly what Neon will be. But Samsung did post a few images on Twitter hinting at the concept.

The pictures say “Have you ever met an ‘ARTIFICIAL’?” which may mean Neon will be able to interact with users in multiple languages. Hopefully we get more information in the coming days.

When can we get it?

While CES 2020 is only a few days away, we believe that Neon will only be shown on a conceptual basis. This means that full-fledged Detroit: Become Human characters in the wild are out of question. But the way technology has progressed in the last decade, we would not count it out just yet.