Today, Samsung launched its latest line-up of SUHD TVs at a media event held at the Burj Al Arab in Dubai.
The brand’s latest range of TVs feature Quantum dot display, the world’s first bezel-less curved design and the smartest user interface to deliver a state-of-the-art hub for home entertainment content.
“Our new SUHD TVs represent our singular focus on innovation that matters most to consumers, by providing the most true-to-life picture quality, with the most lifelike colours, stunning brightness and exceptional contrast. The immense response we received to our pre-order campaign only goes to demonstrate the confidence that consumers have in Samsung SUHD TVs. The exclusive content partnerships that we have on offer are primed to deliver our customers the very best audio-visual experience.”
Sangin Ha, Head of Visual Display Group, Samsung Gulf Electronics
So what’s the big deal about Quantum dots?
Quantum dots are nano-sized crystals made of semiconductor materials. The technology offers pure colours and ensures that primary colours can be more clearly distinguished in comparison to conventional TVs.
Each quantum dot shows precise colours while the light from conventional displays mixes with adjacent colours. Compared to phosphors in conventional TVs, not only are they able to produce more colours, but their photo-active property allows for better light efficiency.
By leveraging this advantage, Samsung engineers were able to increase the maximum brightness of the latest range to 1,000 nits and higher, opposed to the standard of 400 nits found in conventional TVs. Regardless of the lighting environment, the SUHD TVs deliver the optimum viewing experience, with the 1,000 nit high dynamic range (HDR) offering an extraordinary level of contrast between light and dark images.
The Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare. Inspired by nature, Ultra Black absorbs natural light the same way that a moth’s eye enables it to see better at night.
Other features of the latest Samsung SUHD Line-up include:
New Smart Hub – The 2016 Smart Hub is designed to provide users with simple access to their favourite content all in one place. Live TV, over the top (OTT), games and even the menu that appears on the home screen of the Samsung Smart TV allows users to access their favourite programs as soon as they turn on the TV.
Samsung Smart Control remote – The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of game console, OTT box or home theatre system that is connected to the TV. This allows users to control such devices with the Smart Control remote — with no setup required.
Smart View – The Samsung Smart View mobile app allows users to share their favourite content instantly with their family. The upgraded Smart View is now available beyond Samsung Galaxy devices, supporting Android and iOS devices, as well as Window PCs.
Content Partnerships – Samsung is bringing premium VOD Player in the MENA region, with its vast array of entertainment content to its Smart TV customers through a partnership with MBC SHAHID PLUS. This collaboration offers viewers a choice of on-demand exclusive Arabic series, shows and the latest Arabic movies through three months’ worth of a free-trial subscription of SHAHID SVOD.
Samsung also has a partnership with STARZ Play Arabia, the on-demand video streaming service available across the Gulf region, to bring the latest 4K content to its customers. In addition to a wide range of blockbuster Hollywood movies and the latest English and Arabic TV series, the partnership will deliver 4K content in Arabic directly on Samsung Smart TVs for the first time in the region. The range comes bundled with up to six months’ free subscription to STARZ Play. Customers only need to launch the application to receive the STARZ Play voucher on their screens and redeem it.
The 78-inch, 65-inch and 55 inch models of the KS9500 are priced at Dh34,999, Dh14,999 and Dh9,999 respectively.
For more information on the 2016 SUHD TV lineup, please visit www.samsung.com/ae