TikTok partners with Conservation International for its #SaveOurOceans challenge

TikTok is donating up to Dh367,000 to help save 3,000 square kilometers of ocean

Conservation International works around the world to protect oceans and marine ecosystems. Now, TikTok, the leading destination for short-form mobile video, has partnered with them to launch the #SaveOurOceans challenge.

How can you help?

As a platform for creativity, TikTok users can show their support for this cause through their short videos. In turn, these will raise awareness to protect our oceans for a better future. You can watch the touching TikTok video about the ocean for yourself here.

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Over 1 million marine species are being disturbed by the rising levels of plastic

From August 26 to September 9, TikTok users can apply an ocean effect that lets them virtually clean plastic out of the ocean. For every video uploaded with #SaveOurOceans, TikTok will donate $2 (Dh7.35) to Conservation International. Users, not only from the Middle East and North Africa but also from Spain, Taiwan, Singapore and the US among countless other countries, can get involved.

Why now?

The ocean-themed challenge comes at a time when the world is grappling with a global plastic pollution situation. The UN estimates that the ingestion of plastic impacts the lives of over 1 million marine species. At this rate, the weight of ocean plastics will exceed the combined weight of all of the fish in the seas by 2050.