Sony Xperia partners with Egyptian singer Angham

Angham Sony Xperia
Egyptian singer Angham features the Sony Xperia X in two new music videos

Famed Egyptian singer, record producer and actress Angham and Sony have a relationship going back years. Now they take their romance to the next level.
Angham is set to release a two-part music video next month, in which she plays a music store owner. The videos follow her through the various stages of a relationship, from initial spark to blossoming romance and all the way to wedding bells. And, you guessed it, two Sony mobile phones add to the emotional depth of the videos.
Hetta Nassa, the first of the two videos, features the Sony Xperia X, while the Sony Xperia XA Ultra is used in Bein El Benen.
The videos make extensive use of the mobiles in the telling of this love story.
According to Sony, the phones are crafted to make consumers’ life easier and enrich it through awe-inspiring features. “It has been designed to sync perfectly with the user’s life, anytime and anywhere. It adds new layers of intelligent technology to Sony mobile smartphones features: camera, battery, and design, to make every day smarter, yet simpler.”
Gita Ghaemmaghami, Regional Marketing Communications Manager of Sony Mobile MEA, said: “We were quick to identify the emotional appeal of the two new Angham music videos, as they resonate well with the young generation. The music videos have captured a vast range of emotions in their relationship and we are delighted that significant and critical moments are uniquely captured through the excellent features of Xperia X and Xperia XA Ultra.”
Angham, added: “My association with Sony Mobile has been a highly engaging and pleasurable experience. I am very excited about the new videos and hope the audience will appreciate them. We have emphasised emotional as well as artistic themes in the latest videos and these are translated beautifully by the smartphones.”
Angham also worked with Sony Mobile on her 2014 hit Ahy Gatt.
The two new videos, directed by Hassan Ghadar, were filmed in Lebanon. They’re set to be released in September.