Yeah you read that headline right! Microsoft is acquiring LinkedIn $26.2 billion (Dh96.3billion). The career-based social networking app is to be integrated into many of Microsoft’s apps such as Office, Skype and Cortana. So for example, details of an individual you’re meeting would be available on an Office 365 project itself.
— LinkedIn (@LinkedIn) June 13, 2016
Microsoft hopes to finalise the deal sometime by the end of 2016 and vows to maintain LinkedIn’s overall independence as an app. Microsoft’s Satya Nadella says LinkedIn is a perfect fit for the requirements of the company. He says you need a ‘connected professional world’ to get things done, he says, whether it’s getting help with a spreadsheet or fleshing out details in a customer relations tool like Microsoft’s Dynamics. And while Microsoft is purposefully keeping itself at arm’s length, he sees the potential for revenue through subscriptions and (like it or not) targeted ads.
Microsoft has been switching its focus from Windows for a while now. The LinkedIn acquisition marks its entry into the social networking universe in a massive way. Now LinkedIn isn’t the most ‘in’ app out there when you look at Facebook, Twitter, Instagram, Snapchat and such but its 433 million subscribers strong and it is the most influential professional social network right now. Nadella’s direction for Microsoft is admirable but the future of this professional social network seems uncertain in the hands of the tech giant.
We’ll be keeping an eye out for developments in this acquisition. Do let us know what you think.