Gitex Shopper Spring makes way for better Ramadan deals

Gitex Shopper Spring 2016
Visitors look at cameras available at Emax on the opening day of Gitex Shopper Spring 2016 Photo: Virendra Saklani/Gulf News

All the rumours can finally be laid to rest. There will be no Gitex Shopper Spring this year. The annual event has been merged into the autumn show to create one solid tech fest for consumers, according to an official statement.

“The integration of both editions offers Gitex Shopper partners a strategic opportunity to deliver strong festive promotion campaigns, consequently fueling higher in-store retail sales, and is reflective of progressive collaboration and consensus with Dubai’s leading consumer electronics retailers and the Department of Economic Development (DED),” the statement said.

The Ramadan effect

And retailers are pleased with the decision, especially since Ramadan begins so early this year – in the first half of May. Expect special Ramadan deals instead of the annual spring promotions, then.

“With the early onset of the Holy Month of Ramadan, we have a series of promotions pre-planned in-store for consumers,” says Jumbo Electronics’ Atul Joshi. “DWTC’s decision to merge the two events after consultation with retailers supports us in creating a more focused festive promotional campaign to offer best-value to shoppers.”

Mahesh Chotrani, Assistant Vice President, Jacky’s Electronics said, “We welcome this decision as it allows us the flexibility to focus our efforts on delivering strong in-store campaigns ahead of the Holy Month of Ramadan, which is an important period in Dubai’s Retail Calendar. Having collaborated closely with various industry partners and DWTC, we believe that this coordinated retail approach will create a new momentum as we move towards the festive shopping season.”

Both retailers are big supporters of Gitex Shopper.