Instagram update, again

Instagram update new UI

With social media outlets springing up like moles in the arcade game Whack-A-Mole, Instagram had to make some serious moves to adjust to the competition. It’s made big changes to the app regularly over the past few months. We look at all latest Instagram update in context of what preceded it:

February

Instagram introduces view counts for videos. The counts show how many people have viewed the video and if you want to know how many people have liked it, you just click on the counts.

March

Instagram announced it will be reordering the posts you see based on the likelihood of your interest in the content, your relationship with the person posting and the timeliness of the post – something Facebook and, more recently, Twitter have already done. This caused massive outrage on the photo and video sharing medium and Instagram later posted saying nothing had been done and the plan was still under consideration.

Another announcement that came at the end of March was that the social network would be incorporating videos up to 60 seconds on its app. The update comes with version 7.19 but hasn’t hit all phones yet. If you still don’t have it, don’t fret. The update will show up soon. There isn’t any clear idea on why some people don’t have the update yet, but it might be to do with the fact that the update is being rolled out in phases.

In the last six months, the time people spent watching video on Instagram increased by more than 40 percent. As part of our continued commitment to video, you’ll soon have the flexibility to tell your story in up to 60 seconds. The video above features members of the incredible community of emerging video creators on Instagram. And longer videos also mean more diverse stories from the accounts you love, whether it’s Selena Gomez (@selenagomez) hanging out with friends or beauty star Bretman Rock’s (@bretmanrock) latest makeup tutorial. For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out help.instagram.com. Longer video on Instagram begins rolling out today and will be available for everyone in the coming months. Multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple’s App Store.

A video posted by Instagram (@instagram) on

April

The most recent update to arrive affects the Explore tab. Apart from showing you images and videos in small squares the way it used to, the tab will also show you accumulated videos in categories such as “Videos you might like” or “Featured” videos. For now, the update is said to be only in the US but it seems to have creeped its way here as well. I currently have it on my device.

Have you received the latest Instagram update? Do let us know what you think of the changes being made on the platform.