Huawei Honor is in an exclusive partnership with 20th Century Fox and Empire International, supporting the regional launch of the new movie from the X-Men series, Apocalypse, on May 19. This latest partnership, the first of its kind for Huawei Honor, is part of the brand’s plan to further broaden its user fan base.
Huawei Honor is offering its fans the opportunity to sign up to its website HonorArabia.com until May 31 to win Honor’s latest smartphone device, the Honor 5X, as well as exclusive X-Men gifts, including an X-Men laser keyboard and X-Men USB. Customers purchasing the Honor 5X, Honor 7 or Honor 6 Plus during this period of time will also receive a customised X-Men phone cover.
“This is the first partnership of its kind for Honor, so we are delighted to be bringing it to the GCC,” says Chris Sunbaigong, Vice-President of Huawei Honor. The X-Men: Apocalypse movie highlights two elements that are in line with Honor’s brand spirit: technology and bravery, so it’s a relevant fit for the brand. We always have our end users in mind in everything we do, which is why Honor always looks to collaborate on activity that digital natives care most about including technology, music and entertainment.”
The highly anticipated next installment in the X-Men franchise, X-Men Apocalypse, is a superhero movie of epic proportions that closes out the prequel trilogy, which includes 2011’s X-Men: First Class and 2014’s X-Men: Days of Future Past. The film will see Apocalypse, the first and most powerful mutant from the Marvel universe, come back after thousands of years to create a new world order.