Apple is now also a publisher. Just in time for the Christmas gifting season, the technology giant has launched a celebratory book that blows its own design trumpet and that is nevertheless sure to please fanboys everywhere.
With some 450 photographs, the hardbound book, designed by Apple in California, chronicles 20 years of Apple’s design, through products from 1998’s iMac to 2015’s Apple Pencil. It documents the materials and techniques used by Apple’s design team over two decades of innovation.
The book is dedicated to the memory of Steve Jobs and the photographs have been shot by Andrew Zuckerman in a deliberately spare style.
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
In the foreword Ive calls the book an objective representation of Apple’s work. While we’re not quite sure about that, we do agree that the book is a thing of beauty – like most things Apple.
Designed by Apple in California is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight colour separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.
Like the brand’s computers and mobiles, it is available in two sizes, small (10.20 inches by 12.75 inches) for at $199 (Dh730) and large (13 inches by 16.25 inches) at $299. The book is on sale from today exclusively from their website in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and at select Apple Stores – sadly not in the UAE.