The integration phase between Souq and Amazon seems to be in full flow. After Souq began offering products from Amazon’s global store, we may soon be saying goodbye to the Souq name.
What is next?
In a recent leak on Twitter, we saw more evidence of transition from the website’s current Souq.com domain to the new Amazon.ae domain.
The post shows a back-end image from a developer Amazon.ae site as well as an image from Amazon’s Seller Central, which sellers can access.
Sellers on Souq.com can currently access their inventory from the Souq Selling Centre. While this will remain accessible until further notice, they now will also gain access to Amazon’s Seller Central. This is to familiarise themselves with all the changes taking place during this transition.
They will also gain access to resources and help pages to grow their business. And over time, their listings will start to appear on Amazon’s Seller Central tab. The pricing of their goods and quantity will also be copied over to Amazon every 24 hours to keep it updated.
What about consumers?
We have seen Souq.com grow over the years and cannot help but shed a tear about how it will be replaced. But the move will bring notable benefits. Souq.com account holders can already sign into Amazon with their credentials and vice-versa. So we expect that to remain the same after the domain change.
But furthermore, we will start seeing access to a greater variety of products from Amazon’s global store. We have been calling for this for quite a while now and it is on the verge of happening. While not much else is known about this change, we can only hope for features such as Amazon affiliate links and Amazon Prime to follow suit as the year progresses.