On-stage holograms, projection mapping, app integrations that let viewers interact with actors – it seems Broadway has finally drunk the Kool-Aid. What are we rapping on about? Simply that Nerds, the story of the epic rivalry between Apple co-founder Steve Jobs and Microsoft’s Bill Gates, will feature a tonne of tech special effects (and songs) when it opens in New York this spring.
An official opening date for the dot-comedy has been locked down for April 21 (preview performances begin March 31), Broadway World reports. While the actors haven’t been announced yet, the show has some big names attached: producers Carl Levin (Rock of Ages), Vicki Halmos, Elizabeth Williams (Waiting for Godot, Crazy For You) and Greenleaf Productions (Fiddler on the Roof, Matilda). Casey Hushion (assistant resident director for Aladdin) will direct the show, which opens at the Longacre Theatre. Tickets are now on sale.
The show has been ten years in the making, so hopefully all the techno bells and whistles will work out. What fun, though, if it’s cursed by the ghost of Microsoft failures (Windows 98? Vista? Scroll down to the end for a quick recap!)
“We’re thrilled to add a jolt of comedy to this already astounding theater season, with this hilarious tale of the Founding Fathers of Tech, from a creative team stacked with new voices,” said producer Carl Levin. “While fine-tuning and re-coding the show for this exciting launch, we’ve also been exploring innovative ways to enhance the ‘user experience’ inside the theater, for a uniquely entertaining event – compatible for Broadway audiences of all generations.”
The best bit of tech for our millennial generation? The audience gets to choose the ending through a clever new app. A bit like the iPhone – everyone’s experience is different. Emirates, here we come!