Neffos, TP-Link’s sub-brand for smartphones, will be exhibiting at the Mobile World Congress (MWC) 2019 in Barcelona, Spain, on February 25. The theme for the year’s biggest technology convention for mobile products and innovations is intelligent connectivity, which is in line with TP-Link’s slogan of Faster Wi-Fi, Better Signal Phone, Smarter Home.
For the first time, the company will also showcase its new Neffos X20 and X20 Pro flagship phones. The two devices are expected to hit the market sometime in June, along with Neffos’ own NFUI 9.0 software based on the Android 9.0 Pie operating system. As NFUI 9.0 hasn’t launched yet, the X20 and X20 Pro will be the brand’s first devices to run the latest user interface out of the box.
Both phones feature immersive screens with dewdrop-style display notches, gradient designs and dual back-facing cameras enhanced by AI.
The Neffos X20 will be available in black, blue, red and aurora purple colours, while the Neffos X20 Pro will be offered in obsidian black, sapphire blue, malachite green and sunset purple.
The colour gradient effect on the back is achieved by using a nanocrystalline multilayer coating technique that not only looks eye-catching and distinct but also feels nice and comfortable to the touch. Not to mention it adds some flair and draws attention to the phones’ 3D curved panels.
The Neffos X20 and X20 Pro pack 6.26-inch screens with a taller 19:9 aspect ratio for a great viewing experience while on the go. Another highlight is NFUI 9.0, which is layered on top of Android 9.0 Pie.
NFUI 9.0 introduces several camera-app improvements, such as an improved bokeh portrait mode, which is available on both rear and front cameras and adds background blur to an image.
There’s also an AI beauty mode for better selfies. It uses deep learning and AI to identify and enhance a person’s facial features. Enabling AI scene recognition allows the camera to detect up to 17 different scenes and objects to automatically select the optimal settings for the best photos.
Market data for 2018 reveals that global shipments of Neffos smartphones grew by 300 per cent year-over-year. With wider distribution and more impressive devices slated for this year, the company is confident more remarkable gains will be achieved in 2019.
TP-Link has been recognised as the industry’s bestselling brand for home Wi-Fi devices for eight years of its two decades of operations. Its products are distributed in more than 170 countries and used by hundreds of millions of customers worldwide.
At MWC 2019, Neffos will display the Neffos P1 as well with a built-in projector feature for beaming HD content onto a large wall. The Neffos P1 has a laser projector that can throw a high-resolution picture as large as 200 inches wide onto a wall or any flat surface.