Once in a while, a tech product comes along that takes not only your breath away but also your sense of humour. The shock and awe is especially intense when that product is from a company considered to be too dull and boring to whip up anything spectacular. In other words, a company that has been at the receiving end of witty quips and smart aleck comments for years.
Yes, we’re talking about you, Microsoft. This granddaddy of computing has an image problem — it’s seen as a slo-mo enterprise tech company, largely out of sync with what the cool crowd wants. In short, it is no Apple.
Breaking News: Apple canceled the Mac Event for tomorrow after they saw the Surface Studio presentation #MicrosoftEvent
— Sascha Pallenberg (@sascha_p) October 26, 2016
this is phenomenal — microsoft bringing SERIOUS heat. this is the apple vs. microsoft that the world needs
— Chris Ziegler (@zpower) October 6, 2015
— Ryan Daws (Yes, I'm attending #MWC19) (@Gadget_Ry) October 26, 2016
I'm rarely all that impressed by these events but @Microsoft is killing it. Tons of new ideas/products and live demos.
— Dan Ackerman (@danackerman) October 6, 2015
But at yesterday’s Microsoft Event, the company out-appled Apple with the stunning Surface Studio and the Surface Dial accessory. Other noteworthy announcements were the affordable Windows VR headset tech, the not-so-affordable Surface Book upgrade, the revamped Paint app that now does 3D, a smartphone app that scans in 3D, Windows 10 that will become more social… overall, this was an event that left the audience enthralled.
No wonder the reactions on Twitter have been more wow and less ROFL. Seems it’s difficult cracking a joke with gaping jaws.
— Jamie Moran (@JamieMoranUK) October 26, 2016
— 𝐒𝐭𝐞𝐢𝐧 (@steinekin) October 26, 2016
— Safwan AhmedMia (@SuperSaf) October 26, 2016
— Dreyer Smit (@dreyer_smit) October 26, 2016
"Let's face it, this is not the worst thing you've caught me doing." pic.twitter.com/3HvzQ0JWdl
— Eric Ravenscraft (@LordRavenscraft) October 26, 2016
— Boris Gojic (@_woahyeah) October 26, 2016
— Evan FP (@EvanFP88) October 26, 2016
— 𝐒𝐭𝐞𝐢𝐧 (@steinekin) October 27, 2016
— Charles Not Chuck (@MrCharlesPowers) October 26, 2016
YOU HAVE A WIFE WHO LOVES YOU pic.twitter.com/VhZ8FABklP
— SwiftOnSecurity (@SwiftOnSecurity) October 26, 2016