LG really (Puri)Cares about you

LG PuriCare

The main aim of LG Electronics’ latest range is to ensure families have access to clean air. The PuriCare air care lineup, currently available in the UAE and GCC markets, features state-of-the-art, health-boosting air filtration technologies to rid the home of invisible air pollutants.

These handy appliances also tackle sand dust, pollen, dust mites, formaldehyde, and other harmful airborne contaminants such as sulfur dioxide (SO2) and nitrogen dioxide (NO2).

“Our driving principle is to ensure that the meaningful purpose of our products is preserved from idea generation through to the end-user experience. Consumers in the region and in emerging economies need accessibility to clean air and reliable air purifiers that can alleviate the negative impacts of air pollution. The home is a family’s last refuge, and consumers deserve to know that the air they breathe in their house will be preserved by air purifiers that they can trust.”

Yong Geun Choi, President of LG Electronics Gulf

The PuriCare lineup incorporates features such as the Inverter Core, Smart Indicator and Smart Lighting. The Smart Indicator shows the air quality more accurately with quantitative figures, and it gives users real-time readings on a crystal-clear display. This allows users to monitor changes in air quality over time. The Smart Lighting shows the indoor air quality in four colors that help users to easily understand the level of air quality.

PuriCare (Gold)

LG PuriCare Breakdown

  • The first line of defense is in the form of the Dual Protection filter, which removes large dust particles, hair, pet fur and even bacteria.
  • Secondly, the Allergy HEPA Filter powered by 3M Tech filters sand dust, allergens like pollen or dust mites and mold.
  • Next is the Triple Care filter that removes the highly toxic formaldehyde1 and eliminates sulfur dioxide (SO2) and nitrogen dioxide (NO2).
  • Lastly, the Plasmaster Ionizer sends out over two million Plasmaster ions to sterilise the air.

The air purifiers also feature LG’s energy-saving, inverter core technology, the Smart Inverter Motor.

The PuriCare lineup is available across all major retail outlets in the UAE, starting at Dh999.