LG launches the world’s first rollable OLED TV in the UAE


The LG Signature OLED R rollable TV is custom built to order, meticulously assembled and finished by the most experienced production professionals at LG’s factory in South Korea. Interested customers can now pre-order the TV, where they can also virtually experience its game-changing innovations.

Epitome of exclusivity

LG’s rollable TV comes with a 65-inch flexible OLED display created from one sheet of glass. It features self-lit pixels and independent dimming control to deliver vibrant picture quality. The Signature OLED R also features voice-activated control in a number of languages including English and Arabic.

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You can make the LG Signature OLED R be part of any decor

With Natural Language Processing (NLP), it can understand complex questions and can also attend to follow up questions that are part of the same context. Particularly for different Arabic dialects, it features an Arabic AI functionality that can understand not just the Arabic dialect but also Emirati, Saudi Arabian and Egyptian variations.

Three viewing modes

The Signature OLED R offers three distinct viewing modes. In ‘Full View’, it rolls out to its full 65-inch size. This offers an immersive viewing experience and captivating sound. ‘Line View’ allows the TV to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen.

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The LG Signature OLED R in all of its three modes

Lastly, ‘Zero View’ allows you to enjoy music and other audio content from the 4.2-channel, 100W front-firing Dolby Atmos audio system. The premium look and feel of the Signature OLED R is evident here from the brushed aluminium casing to the quality wool speaker cover designed by textile experts at Kvadrat of Denmark.

Pricing and availability

The LG Signature OLED R comes in a Signature Black colour and is now available for pre-order in the UAE. However, priced at Dh329,999, it does not come cheap.


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