IFA preview: LG highlights consumer electronics

LG IFA preview trends

One of the world’s biggest trade shows for consumer electronics, IFA has always been a platform for tech brands to showcase their innovations to tech tastemakers and influencers. Ahead of the 2016 edition, which runs from September 2-7, here’s an IFA preview based on LG‘s pick of the biggest trends.

While many trends come into play at IFA 2016, their underlying driver is the consumer interest in sustaining each individual’s personalised lifestyle. Technology has progressed to the point where innovation is no longer about creating a better life; instead, it is the desire to create a better lifestyle for consumers that underpins the most exciting new products.

“This year’s focus is not merely about product utility as products have begun to take on aesthetic elements that serve little in the way of function but lend devices an aura of class and stylish sophistication,” says Yong Geun Choi, President of LG Electronics Gulf. “Therefore, lifestyle benefits and social status are seen to be key drivers as more and more consumers use forward-thinking technology to denote their lifestyle.”

Attendees at IFA 2016 can expect the debut of some of the most exciting technologies on the planet. The following are just a handful of the trends expected to impress businesses as well as consumers this year.

IoT tech crafting experiences

Even if IoT applications are still experimental for B2C brands, industry players should prepare now for the next wave of brand innovation, powered by sensors and connectivity that will explode beyond mobile. In the near future, IoT will enable brands to create and deepen their relationships with consumers and force marketing departments to shift from managing products to crafting experiences.

In the home, the appetite for connected appliances and electronics that help users communicate their elite status is what many will be talking about at IFA 2016. The LG Signature collection has been designed with this in mind. A new line of premium appliances brings advanced, intuitive technology into the home. And it isn’t ugly. Through the LG SmartThinQ smart home hub, consumers can easily establish a single preferred operational ecosystem within the home.

Home appliances built to last

A common theme found among new and innovative products today is that they are constantly critiqued and compared to their predecessors. This is because most of today’s products are designed for planned obsolescence due to the assumption manufacturers take that users will be happy to replace the product after a short period of time. However, new consumer trends are giving rise to durable products with extended warranties, and some of these warranties last as long as two-decades, such as LG’s Centum washing machine.

Virtual reality

Virtual reality (VR) goggles have been a prevailing trend at tech expos for several cycles now. An increasing number of manufacturers are offering models capable of creating immersive 3D environments. In addition, a growing number of smartphones can be converted into VR goggles. Extending beyond the games and quirky apps that have dominated past tradeshows, IFA 2016 will see a number of innovative cameras capable of producing VR images. These 360-degree cameras such as the LG 360 Cam capture the entire surrounding environment and represent the future of photography.

Wearables gain momentum

Smart watches and other wearables are another trend set to dominate IFA 2016. Working independently or in tandem with a smartphone, these devices combine health-tracking capabilities with next-generation usability. Attendees can expect to see a number of exciting new smart watches and fitness bracelets debut at IFA 2016. In keeping with the trend toward greater health tracking, new premium smartphones at IFA will all boast fitness sensors and other health capabilities. Smart wearables represent the future of tele-medical services, with many gains that enable senior citizens to live independently.

UHD Takes centre stage

Ultra HD (UHD) televisions have risen quickly since entering flagship ranges just a few short years ago and have already taken a prominent place in the mass market. UHD TVs feature four times the pixels per inch compared to Full HD and also offer contrast that far exceeds previous displays. In addition, high dynamic range (HDR) creates such bright lights that viewers cannot help but become immersed in the scenes depicted on screen. HDR has become the new normal.

Ultra HD premium specifications allow for slightly lower peak brightness on screens using OLED technology because these displays are unable to emit as much light as their LCD. However, OLED screens achieve much deeper black levels, depicting dark scenes in exquisite detail. This allows OLED to achieve an impressive infinite contrast ratio.

Found our IFA preview useful? Stay tuned as we reveal the realities from the trade show floor next month in Berlin.



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