Apple launches most expensive iPhones to date: iPhone XS and XS Max

Apple today announced iPhone XS and iPhone XS  Max. The 5.8-inch iPhone XS  and 6.5-inch iPhone XS Max feature Super Retina displays, a faster and improved dual camera system, the first 7nm chip in a smartphone — the A12 Bionic chip with next-generation Neural Engine — faster Face ID, wider stereo sound, a beautiful new gold finish and introduces dual SIM to iPhone.

Apple iPhone XS and XS Max: Design

The iPhone XS and iPhone XS Max come with Super Retina displays in 5.8 and 6.5 inches, with custom OLED design supporting Dolby Vision as well as HDR10 and have iOS system-wide colour management for the best colour accuracy. iPhone XS and iPhone XS Max offer a million-to-one contrast ratio while showing 60 per cent greater dynamic range in HDR photos.

The iPhones will now come in a new gold colour along with silver and space grey. iPhone XS and iPhone XS Max come with splash and water resistance of IP68 for up to 2 metres for 30 minutes and protects against everyday spills including coffee, tea and soda.

Apple iPhone XS and XS Max: A12 Bionic and Neural Engine

The Apple-designed A12 Bionic features the first 7nm chip ever in a smartphone. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 per cent faster, four efficiency cores that are up to 50 per cent more efficient, a four-core GPU that is up to 50 per cent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. A fast storage controller can deliver iPhone storage up to 512GB.

Even with all this power, iPhone XS offers 30 minutes longer than iPhone X and iPhone XS Max offers an hour and a half longer than iPhone X between charges.

The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to five trillion operations per second compared to 600 billion in A11 Bionic from last year.

This enables new capabilities such as faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilise this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.

Apple iPhone Xs and Xs Max: Camera

iPhone XS continues to bring advanced depth segmentation using the Neural Engine, Smart HDR creating photos with high dynamic range and even greater image detail, advanced bokeh quality in Portrait mode photos and dynamic depth of field that is user adjustable in the Photos app.

The 12-megapixel dual camera system features dual optical image stabilisation with 2x optical zoom, while a new sensor is twice as fast. Smart HDR creates photos with more highlights and shadow detail. Larger and deeper pixels improve image fidelity and low-light performance.

Advanced depth segmentation in Portrait mode enables more sophisticated portraits with professional-level bokeh. New Depth Control allows users to dynamically adjust the depth of field in the Photos app both in real-time preview and post-capture to create portraits with a beautiful background blur. Portrait mode with Depth Control is also available on the TrueDepth camera for selfies, which includes Memoji and faster face-tracking support for third-party ARKit apps.

iPhone XS and iPhone XS Max deliver the high-quality video capture thanks to their larger pixels and larger, faster sensor enable improved low-light performance and video stabilisation, as well as extended dynamic range for more highlight and shadow detail in video modes up to 30 frames per second. Using the four built-in mics, users can also record stereo sound to get the most out of video recordings.

Apple iPhone XS and XS Max: Advanced technologies

Face ID, the most secure facial authentication system ever in a smartphone, is now even faster. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners and enables users to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with a simple glance.

iPhone XS and iPhone XS Max introduce Gigabit-class LTE for even faster download speeds and Dual SIM through the use of a nano-SIM and digital eSIM.

Apple iPhone XS and XS Max: iOS 12

iPhone XS and iPhone XS Max come with iOS 12, which introduces new AR experiences, is said to help people rediscover and share photos, and has new Animoji and Memoji.

Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web.

Apple iPhone XS and XS Max: Pricing and availability

iPhone XS and iPhone XS Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.

iPhone XS and iPhone XS Max will be available in 64GB, 256GB and 512GB capacity models in space gray, silver and a new gold finish starting at Dh4,229 and Dh4,649, respectively, from, in the Apple Store app and Apple Stores, and is also available through Apple Authorised Resellers and select carriers (prices may vary).