Alcatel has launched its premium IDOL 4 smartphone series in the Middle East – the IDOL 4 and IDOL 4S smartphones.
The series won 14 awards at the Mobile World Congress in Barcelona this February including Best Affordable Smartphone.
“With the introduction of the IDOL 4 series in the Middle East, we are once again showcasing our commitment to democratising innovation to our customers in the region. The first half of 2016 has been very positive for Alcatel as we expanded into new markets and launched several award winning devices. We are looking forward to kickstarting Q3 with the launch of the highly anticipated Idol 4 and Idol 4S.
Nauman Durrani, General Manager of Alcatel in the Middle East.
The IDOL 4 and IDOL 4S will be available at all major retailers in the UAE, including Jumbo and Axiom, towards the end of July.
The retail price of IDOL 4 starts at Dh899 and IDOL 4S at Dh1,599 including the VR Box that offers users a new type of augmented reality experience.
Both devices will be available in four different metal frames: Gold, Dark Gray, Rose Gold and Metal Silver.