iPhone 7 and 7 Plus launch on Saturday 8AM 17th September 2016 in the UAE


The Apple Store – Mall of Emirates will start selling the all new iPhone 7, 7 Plus and Apple Watch Series 2 starting Saturday, September 17th at 8:00 am.  This is the FIRST year that the UAE will launch iPhone at the Apple Store Mall of Emirates at the same time as the rest of the world.


iPhone 7 and 7 Plus

Specs to be noted:

  • Size: The iPhone 7 and 7 Plus are the same size as the iPhone 6S and 6S Plus respectively.
  • Screen: The display is said to be 25% brighter than that of its predecessors.
  • Processor: The all-new A10 Fusion is powering these phones and is said to be 40% faster than the A9 chipsets.
  • Rear Cam: While the iPhone 7 gets a 12-megapixel camera and adds a larger aperture with optical image stabilization that keeps images steadier. The iPhone 7 Plus gets a second, 56mm telephoto lens on the back that works like a built-in zoom feature.
  • Front Cam: The front camera on both iPhones gets bumped up to a 7MP camera with auto image stabilisaton.
  • Storage: Storage gets doubled overall and now starts at 32GB, moving on to 128 as well as 256GB models.
  • Audio: While the 3.5mm has been laid to rest, you get EarPods in the box as well as a lightning to 3.5mm converter. Both phones now have stereo sound with top and bottom speakers.
  • Battery life: As always, Apple didn’t mention the exact size of the battery but says the devices last 2 hours longer than the current models when it comes to LTE browsing.
  • Water resistance: IP67 rating on both devices means a drop in water or usage in the rain as well as a Dubai dust storm won’t really affect the device.
  • Colours: Finally, we say goodbye to the space grey option and welcome two new colours; black (sort of matte) and jet black (glossy). Silver, gold and rose gold remain as they are.

The iPhone 7 will start at Dh2,599 and the 7 Plus will start at Dh3,099.

Apple Watch Series 2


The Apple Watch Series 2 is the second generation of the hugely successful Apple Watch. Its new features include a water resistance 50 metre rating for swimming and built-in GPS so users can now run without an iPhone. Apple Watch Series 2 also features a brighter display and a dual-core processor. It runs watchOS 3, which allows acces to a variety of third-party apps, notifications access and even Pokémon Go. The watch will be available for Dh1,099.


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