Instagram has news for you, good and bad

Instagram update new UI

Instagram as an app has gone through several changes over the past few months. Again today, we hear about the next two updates coming out.

Instagram update ios

First, let’s start with the good news. With the update to version 8.2, iPhone Instagram users will be able to share photos to the app directly from the native Photos app. Users will also be able to add a caption, but unfortunately for any editing and filtering they will have to go to the app. If you’re wondering how to activate this feature, it’s easy. Update to the latest version of Instagram, then tap on the share button while viewing an image and scroll to the far right of the second column, select ‘more’ and activate Instagram sharing.

Instagramming your food
Photo via Corbis

Now for what is being considered quite the bad news. In March, there was news of Instagram implementing a new alogrithm that rearranges the order of posts to show you the “best” content first. There was an uproar on social media against this move to which the app replied saying it was going to do no such thing (at that point). Well, over the weekend, the Facebook-owned app seems to have put the alogrithm in place and in motion. The sorting using the new system will be based on “the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post”, meaning that Instagram will choose what to show you and when. Small businesses have also complained that their posts will be drowned out by bigger brands with more clout on the social network. Instagram though seems to be standing its ground giving the following justifications behind its decision.

“On average, people miss 70 per cent of their feeds. It’s become harder to keep up with all the photos and videos people share as Instagram has grown,” the company said in a blog post.

“Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way.

“With this new ordering you won’t miss your favorite band’s video after the concert, even if it took place across the world in a different time zone. And no matter how many accounts you follow, you should see your best friend’s latest posts.”

What do you think of Instagram’s latest updates? Do you think it’s going to affect us or are we just going to get used to it like we did with the same update to Facebook’s news feed?


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