For the first time Huawei has overtaken Apple in smartphone sales, becoming the world’s second-largest smartphone maker. This is a huge milestone for the rapidly growing Chinese smartphone maker.
Huawei’s road to second place
Huawei sold around 54 million phones over the past quarter, up more than 40 per cent compared to the same period last year, according to research firms IDC, Canalys and IHS Markit. The number-one smartphone seller in the world is still Samsung, but its results are down compared to last year by 10 per cent. Huawei is up more than 40 per cent! That’s huge considering overall smartphone saturation. To battle it, Samsung and Apple are releasing phones as expensive as ever to ensure revenue growth as number of sales decline.
Huawei has doubled down on budget and mid-tier smartphone options across the Asia-Pacific region. Solid features at a affordable pricing has allowed a constant shift of users from feature phones to smartphones in places where smartphones have been out of reach for a while. Sales have more than doubled in these regions compared to the same quarter last year, according to IHS Markit. Huawei also experienced strong growth in Europe, the Middle East and Africa.
This milestone is even more impressive considering Huawei’s non-existent foothold in the US, a technology adopter’s paradise. This is of course due to ever-growing fears by American politicians that the Chinese government will use Huawei as a way of spying on the country. Huawei has continued to deny any and all allegations relating to this.
With or without the US, Huawei shows no signs of slowing down. What do you think of Huawei’s rapid climb up the ladder? Do let us know.