Honor brings Magic Earbuds and Magic Book to the UAE


Yesterday, Honor continued to expand it’s product line-up with three new products; namely the Magic Earbuds, Magic Book and Magic Watch 2. The company, which has always stressed on their inclination towards ‘the youth’, introduced all the feature-full products in unique colours on an webinar last night.

“Our goal is to orchestrate a one-stop, all-scenario intelligent living ecosystem for young people around the world. Expanding our IoT portfolio to bring smart cutting-edge products continues to drive a ubiquitous and seamless experience for our customers,” said Chris Sun Baigong, President of HONOR Middle East and Africa. “The colossal growth in demand for smart devices indicates a shift towards consumers embracing a more “always-on” digital lifestyle. We’re pleased to continue to bring intelligent solutions to our consumers in Middle East to meet their everyday digital needs.”

Honor Magic Earbuds

The Honor Magic Earbuds coms with Active Noice Cancellation (ANC) and can effectively reduce distracting background noise up to 32 decibels. The Honor Magic Earbuds boast three Micro-Electro-Mechanical System (MEMS) microphones on each side to bring “the best possible voice quality”.

The Magic Earbuds comes with touch controls on the body to double tap for music, voice calling controls and long tap to enable or disable active noise cancellation.

Available in Pearl White and Robin Egg Blue, the Honor Magic Earbuds are priced at Dh399 in UAE.

Honor MagicBook

The Honor MagicBook Series comprises of the Honor MagicBook 14 and Honor MagicBook 15. In addition to its 10-hour battery life, the MagicBook Series boasts a FullView display with an 84% and 87% screen-to-body ratio respectively, a powerful core for ultra-fast performance and enhanced graphics, as well as smart interconnectivity with Honor smartphones. Available in Mystic Silver, the MagicBook Series will go on sale later in May.

Honor Magic Watch 2

Fans of the HONOR MagicWatch 2 will now be able to experience more personalization to suit their individual style with the new line of watch straps called EasyFit Series. With eight new colors available and different strap materials to choose from, including fluoroelastomer (an eco-friendly hypoallergenic material) and high-quality Italian leather, you can customize your watch based on your specific activities and different outfits for any occasion.

In addition the Magic Watch 2 is also going to be available in a smaller form-factor for users who want the advantages of the smartwatch but in a smaller and more slender body.

There are six colors available for the fluoroelastomer, including Daylight Yellow, Olive Green, Reef Blue, Sky Blue, Lilac Purple, and Camellia Pink, and two colors, Wonderland Green and Wizard Purple, for the leather strap. The EasyFit Series straps will be available soon in the UAE.


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