Honor lights up Burj Khalifa marking it’s new journey in the UAE

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After it’s split and sell off from Huawei, Honor is now an organisation by itself. The company plans to continue to innovate with its smartphones and ecosystem products over the upcoming journey. To celebrate its new vision and journey, Honor lit up the iconic Burj Khalifa with a spectacular show on August 12th, 08:10PM to mark “New Honor, New Journey” event.

Honor and the Middle East

Honor demonstrates its commitments toward elevating user experience in the Middle East region with plans to launch its brand-new flagship smartphones, including Honor 50 Series and Honor X Series featuring enhanced camera capabilities, intelligent upgrades, leading technologies at competitive prices. 

Honor’s partnerships

Since its split from Huawei last year, Honor has embarked on a new path that will see it become an iconic global tech brand. It will also provide a high efficiency hub and build a comprehensive high-quality service network to cater to the demands of modern consumers. Honor’s new approach sees it working more closely with Qualcomm to enter the market in an all-round way. Consumers will see this shift in action beginning with the Honor 50 series and the Honor Magic 3 series. It has also established partnerships with more than 30 leading technology companies such as Google, AMD, Intel, Microsoft and more.

Research and Development

Honor has been facing challenges head-on and moving forward with its strategy for more than 2 years. As such the technology provider has invested heavily in Research and Development. Honor now has 4 R&D centers, more than 100 innovation labs and over 4,700 patent applications to help drive further advancements in its technology.

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