General Motors’ OnStar safety and security system to come the UAE next year


Yesterday, at GITEX Technology Week 2019, General Motors announced that its in-vehicle safety and security system, OnStar, will be arriving to the Middle East next year. The ‘membership-based’ service will be a first of its kind service in the UAE.

Gary West, Brian McCreavy and John Roth discuss OnStar launching in the Middle East (Supplied)

What is OnStar?

So OnStar is basically a service that will come pre-installed in your GM car. At the push of a button, there will be an OnStar Advisor available for your almost any need you might have while on the road.

An On-Star advisor could be helping you with a location, flat tires, theft, crashes, diagnostic support, knowing a loved one has reached home and so much more. OnStar Advisors are fully trained to provide a breadth of standard and emergency services to members including Automatic Crash Response, Emergency Services, Roadside Assistance, Connected Navigation, On-Demand Diagnostics, Remote Key Lock and Unlock. OnStar bring a real person whose job is to make journeys on the road more safe and secure.

Source: OnStar Youtube

In your car the OnStar service will be located above the rear view mirror and have three buttons. A blue one for non-emergency calls, an SOS button and a privacy button which will enable location services to switch off when necessary.

In the event of an emergency the safety service can be activated by simply pressing the red button placed on the rear-view mirror in General Motors’ Chevrolet, Cadillac or GMC vehicles, or through the Automatic Crash Response feature, directly connecting members in just a matter of seconds to an Advisor trained to support across a variety of situations. An OnStar Advisor is ready to help 24/7. 

Gary West, Managing Director, OnStar Middle East Operations and Future Mobility General Motors Africa and Middle East said: “We know consumers want to be more connected than ever before, expanding their experience from the phone in their hand to the car they drive. Taking the General Motors ownership experience to another level, OnStar can provide peace of mind for every journey. We are extremely proud to reveal the arrival of OnStar to the Middle East, delivering in-vehicle connected services backed by a real human connection.

OnStar in the UAE

Recent research conducted by RoadSafetyUAE, experts on traffic safety in the region, has found that motorists still feel like the roads are dangerous in the UAE, with high levels of dangerous and distracted driving.

Launching the service in the region aims to help safety on the roads and support drivers across their journey via the blue button which dials a human directly into a GM vehicle to support with concierge service, from detailed directions to vehicle diagnostics. 

John Roth, President & Managing Director at General Motors Africa and Middle East added: “Guided by our global vision of a world with Zero Crashes, Zero Emissions and Zero Congestion, we work to harness technology and innovation to give everyone a safer, secure journey. Our efforts to bring OnStar to the region play testament to this. Aligned with the region’s dynamic and visionary leadership, we are working closely with public and private partners such as ESMA, the Dubai Police, Abu Dhabi Police and Etisalat to ensure a smooth and safe roll-out of our OnStar technology in the UAE.” 

General Motors launches OnStar in the Middle East at 2019 GITEX (Supplied)

Alberto Araque, Vice President/Internet of Things & Digital Payments, Etisalat Digital, said: “We are extremely excited to be partnering with General Motors on the safe and smooth rollout of OnStar technology in the region, which fosters a safe, more connected and efficient driving experience. This underpins Etisalat Digital’s commitment to support the nation’s long-term strategy in promoting digitalization initiatives, including eCall deployment in UAE and other connected car initiatives. This is also aligned closely with our overall strategy of ‘Driving the digital future to empower societies’.

OnStar: Pricing and Availability

There’s still no official news about the pricing of the OnStar plans or exact dates of availability next year but GM says they will be ‘announced soon’. If you would like to be updated about the service as it comes to the UAE, click here.


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