Ford’s self-braking trolley may help make supermarket shopping less stressful

No more supermarket races? Maybe they will just be much safer


As parents, stress becomes an inevitable part of your daily life. Waking the kids up for school or sticking to meal times are some of the more popular stress-inducing chores. But going shopping with your child could be no less stressful. According to parenting expert Tanith Carey, children love to imitate adults. And when kids get their hands on a shopping trolley, chaos ensues. The last thing you want to see is your child whizzing past you on a supermarket trolley. Thankfully, Ford might have a solution with its self-braking trolley.

The stress buster

Like many of its technologies, Ford has come with way to take the stress out of diurnal shopping with your kids. It takes inspiration from a new technology that helps prevents accidents on the road. Take a look at the video below:

Ford’s self-braking trolley, a part of its Interventions series

How does it work?

The technology is based on Ford’s existing one. Its Pre-Collision Assist feature is available on most of its models. Using a forward-facing camera and radar, it detects vehicles, pedestrians and cyclists on the road and subsequently applies the brakes if the driver does not respond to warnings.

Ford’s self-braking trolley could make supermarket racing a lot safer for kids

In the self-braking trolley, you will find a sensor to achieve a similar outcome. It scans ahead for people and obstacles and automatically applies the brakes when a potential collision is detected.

When can we see it?

Ford Europe’s director of marketing communications, Anthony Ireson, says that this technology can help customers avoid accidents or mitigate the effects of a collision. The self-braking trolley is part of a series of Ford Interventions, where automotive expertise could be applied to solve day-to-day problems. Although a prototype for now, it may not be long before we see Ford’s technology in local supermarkets.


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