Not content with breaking physical world records, Dubai is now going after virtual ones too. Or should we say, those in the world of mixed reality. Samsung and Dubai World Trade Centre yesterday successfully set a Guinness World Record for most participants riding a VR roller coaster in an hour at Gitex Technology Week.
A total of 461 people helped achieved the record. A dedicated VR theatre was powered by Samsung Gear VR headsets and 32 4D motion chairs arranged in eight rows to create the theatre experience.
I am of the belief that all organisations need to experiment with VR to elevate brand experience,” says Purushothaman, Head of Marketing (Smartphones & Tablets), IT & Mobile Division at Samsung Gulf Electronics. “VR is enabling consumers to engage with brands like never before. Using the Gear 360, they can also create and share such content themselves. VR is finding uses not just in entertainment, but also medicine, training, education, to name a few. We also call on developers to cultivate compelling VR applications and continue to push the frontiers of technology.”
The Gear VR now supports USB on-the-go, allowing third-party peripherals to connect to the device. This allows developers to build new ways to experience the product or add functionality for specific applications. The GearVRf API provides VR app developers with simplified access to Oculus SDK functionality via the Java Native Interface and the GearVRf native library.
Gitex is consistently growing as Dubai emerges as a global events hub with its international connectivity, ease of business and the first-mover advantage it has with the implementation of the latest technology,” adds Trixie LohMirmand, Senior Vice-President, Exhibitions and Events Management, Dubai World Trade Centre. “We are very excited to host Samsung and the region’s largest VR theatre at the event this year and hope to repeat these milestone successes in years to come.
Gitex Technology Week runs until 5pm on Thursday.