Dell has two new must-see laptops at GITEX Shopper this year


Dell launched two of its most anticipated laptops the Dell XPS 13 2-in-1 and the Alienware M15 R2 during the 2019 edition of GITEX Shopper. The two laptops were designed and engineered to cater to the growing demand for 2-in-1 laptops and high performing gaming units.

GITEX Shopper is the region’s biggest consumer electronics event with power retailers and world class brands. It attracts thousands of people from all walks of life making it the ideal event to launch two of Dell’s most innovative and technologically advanced laptops.

Dell XPS 13 2-in-1 (2019)

The Dell XPS 13 2-in-1 and Alienware M15 R2 have already been generating a significant amount interest across the world and these flagship products now be available to dedicated gamers as well as those looking to enhance their productivity and efficiency both at home and in the workplace.

A recent study by Grand View Research reported that the global laptop market size is anticipated to reach USD 108.91 billion by 2025. In fact, the 2-in-1 laptop segment is anticipated to exhibit the highest CAGR over the forecast period primarily due to the growing demand for lightweight and technologically advanced laptops.

Furthermore, the 13″ to 14.9″ screen size segment, which is featured in Dell’s XPS 13 2-in-1, is projected to expand at a CAGR exceeding 0.5% in terms of value over the same

period as these laptops are ideal for diverse applications such as personal, gaming, and business.

The all-new Dell XPS 13 2-in-1 offers more versatility thanks to its modern design and premium materials. It can now offer up to 2.5x more performance in a device that is 8% thinner than its predecessor and incorporates a UHD+ touch display that can reach up to 500 nits of brightness with Eyesafe Technology

Specifically referring to performance, the Dell XPS 13 2-in-1 features Intel’s 10th Gen “Ice Lake” which allows the device to generate exceptional performance from a 10nm chip that should boost battery life and keep the heat down.

“The XPS is targeted towards the high-end business executives who look to have a compact product with longer battery hours and much better capabilities in terms of display & performance. With the XPS we have tried to address these expectations by making it the thinner and equipping it with a battery that lasts up to 16 hours with no compromise on the display, performance, storage, processing speed” said Ramesh Ramachandran, Retail Head – Middle East & Turkey, Dell Technologies

Alienware M15 R2

During Nvidia’s investors call that took place in March 2019, the green chipmaker revealed that the gaming laptop market had expanded by over 10x in just five years to reach over USD 12 billion USD by the end of 2018. This is also projected to grow even further in the next five years.

Weighing in at 4.75lbs (approximately 2.15 kgs) and 20.5mm thin, the new Alienware M15 R2 is the thinnest and lightest 15-inch Alienware laptop ever. It also features the new Cryo-Tech 3.0 technology with 8-phase multi-stage graphics voltage regulation and 6-phase processors voltage regulation delivering clean power while enabling longer sustained turbo frequencies for the best performance available in a thin gaming notebook. In addition, it is built with core technologies that include NVIDIA’s GeForce RTX 20-series graphics with Max-Q design and up to 9th generation Intel Core i9HK processors with dynamic overclocking.

In addition, the Alienware M15 R2 gaming Ultrabook boasts an optional rich OLED HDR500 display experience combined with the awareness and reflexes only made possible with Tobii eye tracking, a first for thin gaming laptops. With 240Hz and 144Hz panels, gamers will be to maximize their potential, enhance their skillset and compete more effectively than before.

“For hardcore professional gamers, Alienware has a strong brand recall. This time we have built upon the aesthetics and developed the thinnest Alienware laptop ever produced making it more portable. We have given a lot of importance towards design backed with high performance” said Ramesh Ramachandran, Retail Head – Middle East & Turkey, Dell Technologies

Price and Availability

The two devices are now available for purchase and can be found at any major retailer in the UAE- starting prices are 7499 for XPS 13 2-in-1 & 9499 for Alienware M15 R2.


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