From CES 2017, Las Vegas.
Even though smartphone sales are expected to increase at a rate of less than one per cent year on year in 2016, Huawei is targeting the mid-range segment with premium features and at an affordable price point to boost sales.
With its launch of Honor 6X at CES 2017, the brand is going to give a tough fight to Lenovo’s Moto and other Chinese brands.
According to research firm International Data Corporation, worldwide smartphone shipments are expected to reach 1.45 billion units with a year-over-year growth rate of 0.6 per cent in 2016.
The third-ranked smartphone manufacturer was the first Chinese firm to cross 100 million unit sales in 2015. It shipped 108 million units globally in 2015.
Huawei’s 2016 shipments are expected to rise by 29 per cent to touch 139 million units, slightly less than its forecast of 140 million units, with its P9 and Honor V8 devices.
The shipments of mid-range and high-end phones accounted for around 57.2% of its smartphone shipments in the third quarter of this year.
At CES, Huawei was the first brand to officially unveil a new smartphone – Honor 6X.
Manufacturers have been focusing on dual rear cameras to boost its sales and even Samsung Galaxy S8 is expected to come out with dual cameras next year.
George Zhao, president of Honor, took the centre stage in the afternoon and said that the 6X was developed to young consumers provide a good Internet experience. The smartphone is powerful and versatile.
In addition, he said that the device features the best characteristics of the millennial allows discovering the world, or to free her inner artist, and enjoy the world of music, games and movies.
“The Honor 6X is aimed at people who do not want to compromise on performance. It is a device with uncompromising quality. We understand the lifestyle of the millennial generation, so we have designed the Honor 6X with enough features to share to enable them to discover and fully enjoy life,” he said.
The 5.5-inch Full HD device sports an all-metal design made from high-strength aluminium alloy which has been anodised twice to render it more scratch-resistant.
Zhao said the fingerprint scanner unlocks the device in 0.3 seconds and also allows the user to swipe through images and take photos without touching the screen.
The 6X has already been unveiled in China in October and now, it has officially come to the international markets.
It is powered by home-grown Kirin 655 octa-core 2.1GHz CPU with 32/64GB of internal storage capacity coupled with 3GB or 4GB RAM.
A variant with 3GB of RAM will be available for purchase from Honor’s web portal beginning January 4 in the US, UK, France, Germany, Spain, Italy and the Netherlands.
The rear houses 12MP (colour) and 2MP (monochrome) rear cameras with a 1.25μm pixel size, built-in noise reduction algorithms and the camera can refocus (within an aperture value of f/.95 to f/16) on subjects in the foreground after the picture has been taken, and automatically convert pictures to monochrome.
Zhao said that its software combines the two to produce an image that is much brighter and crisper in low-light conditions than your average phone camera.
The 8MP front camera features a 77-degree lens for wide-angle selfies and a built-in “Beauty” mode that recognizes and fixes blemishes.
Honor made plenty of noise about its 3.340mAh battery life and is promising users over two days without having to recharge the device or up to 11.5 hours of video, 70 hours of music, and eight hours of gaming.
Honor, which now reaches more than 74 different countries and regions, topped $6 billion in global sales in 2016.
Last year, Honor produced some of the best mid-range devices such as Honor 5X and Honor 8, and it looks like 6X could be the bargain phone to beat in 2017.
Pricing and Availability
In the UAE, Saudi Arabia and Kuwait, it will be available on January 5th for Dh919. A 4GB model will launch in “select markets” later this year.
The device will come in two variants and will be available for $250 and $300. It comes in gold, silver, and gray colours.