is the newest player in the car subscriptions market in the UAE


A study by McKinsey predicts that by 2030 almost 30% of the automotive industry’s revenue will come from subscriptions and other shared mobility recurring revenue models. Keeping on track with this prediction, a new player has stepped into the market in Dubai to take away the hassle from UAE residents of owning, renting or leasing their car. Founded by Claudio Esposito-Aiardo, the car subscription startup, Carasti, makes getting your next car as easy as 1-2-3.

No long-term commitments

The app aims to remove the necessity of consumers to deal with the various complexities of long-term commitments, large down payments or onerous paperwork. Carasti users can subscribe to a car suited to their needs from an ever-growing fleet of cars with a few clicks of the Carasti App for an all-inclusive monthly fee.

A Carasti subscription ultimately gives subscribers freedom, flexibility & peace of mind in one monthly fee covering your Car, Insurance, Maintenance and Roadside Assistance. All you have to do is add fuel and drive!” said CEO, Claudio Esposito-Aiardo. He went on to say, “The process is simple. Select the car you want, upload your documents, select your delivery time-slot and location, and you’re done. No need to worry about deposits or paperwork – it really is as easy as ordering your favourite pizza on Deliveroo!”.

No more car ownership?

Car ownership is on the global decline. It looks like the modern day consumer does not view car ownership as a symbol of success or a necessity anymore, but rather as a costly, depreciating burden.

“Flexibility is a big thing for us at Carasti. Our subscribers can easily switch their cars every month with the whole process managed directly in-app in just a matter of minutes. For example, you may only need a small car like a Nissan Kicks for your daily needs, however, next month you might have family visiting from back home and need to switch to something bigger, like an Infiniti QX50.”

Claudio explained, “I have always struggled with the concept of owning a car: I love driving and am passionate about cars, however, being limited to one car for a long period of time and realising the real cost of ownership, I knew there had to be a better way to have the car you want, when you want it, with no strings attached. From there, Carasti was born!”

Price and availability

There are a variety of cars available to subscribers on the Carasti App right now, such as the Kia Picanto for as little as Dh1,400 per month and the Toyota Prado for Dh4,000 per month. Carasti also offers the option to ‘Commit & Save’ by subscribing to the same car for 6 – 12 months, which enables you to enjoy discounted rates.

Carasti delivers cars across the UAE right to your door. The app is available to download on both the Apple App Store and Google Play Store now, and you can also visit for more information.


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