Revenue may be declining at Apple, but sales of its apps are soaring. The App Store clocked $240 million (Dh881 million) in daily sales around the world on January 1, capping a record-breaking holiday season and a year of unprecedented developer earnings and breakout app hits.
The Cupertino-based tech giant said New Year’s Day 2017 has been its busiest single day ever. Meanwhile, developers earned more than $20 billion last year, a whopping 40 per cent increase over 2015. Since the App Store launched in 2008, developers have earned more than $60 billion building apps for various Apple products including iPhone, iPad, Apple Watch, Apple TV and Mac.
“We want to thank our entire developer community for the many innovative apps they have created — which together with our products — help to truly enrich people’s lives,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
Customers broke all-time records this holiday season with purchases from the App Store topping $3 billion in December. In the same month, Nintendo’s Super Mario Run made history with more than 40 million downloads within four days of its release, and was the most downloaded app globally on Christmas Day and New Year’s Day.
Super Mario Run is also among last year’s top ten most downloaded apps worldwide, with Pokémon Go taking the top spot. Pokémon Go, a beloved game from Niantic, quickly became a cultural phenomenon in mid-2016. Prisma, Reigns, Procreate, Lumino City, Sweat With Kayla and djay Pro, from some of Apple’s independent developers, were among the most successful apps for iPhone, iPad, Apple TV, Apple Watch and Mac respectively.
The App Store is available in 155 countries and offers 2.2 million apps in total, up over 20 per cent from last year. Its top-grossing markets include the US, China, Japan and the UK, with China experiencing record year-over-year growth at an incredible 90 per cent.
With the introduction of iMessage apps and SiriKit in iOS 10, developers created exciting new types of app experiences. iPhone and iPad customers now have access to over 21,000 iMessage apps to send stickers and easily collaborate with friends, and for the first time ever, users can ask Siri to book rides, make payments, return a call and more.
Since subscriptions became available across all 25 app categories this fall, including Games and Kids, customers can subscribe to their favorite services from over 20,000 apps, with Netflix, HBO Now, Line, Tinder and MLB.com At Bat among last year’s most popular. iPhone and iPad customers grew the App Store’s subscription billings significantly in 2016, to $2.7 billion, up 74 per cent from 2015.