At a highly anticipated keynote in the newly opened Steve Jobs Theatre in California, Apple CEO Tim Cook introduced the world to his company’s ten-year project: the iPhone X. The all-screen smartphone was announced alongside the iPhone 8, iPhone 8 Plus, an updated Apple Watch featuring cellular connectivity and a wireless charging mat to power all of these devices.
iPhone X (10, not “ex”)
The iPhone X has key features that include a 5.8-inch OLED Super Retina Display, TrueDepth Camera System, Face ID and A11 Bionic Chip with Neural Engine. iPhone X will be available for pre-order beginning October 27 in the UAE and more than 54 countries and territories, and in stores from November 3.
“For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realization of that vision,” said Jony Ive, Apple’s chief design officer. “With the introduction of iPhone ten years ago, we revolutionized the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone — one in which the device disappears into the experience.”
“iPhone X is the future of the smartphone. It is packed with incredible new technologies, like the innovative TrueDepth camera system, beautiful Super Retina display and super fast A11 Bionic chip with neural engine,” said Philip Schiller, Apple’s senior vice-president of Worldwide Marketing. “iPhone X enables fluid new user experiences — from unlocking your iPhone with Face ID, to playing immersive AR games, to sharing Animoji in Messages.”
iPhone X offers a much-needed design revamp to Apple’s flagship line-up, with an eye-catching all-screen OLED display that follows the curve of the device, clear to its rounded corners. The front and back feature what Apple says is the most durable glass ever seen on a smartphone in silver or space gray, while a polished, “surgical-grade” stainless steel band wraps around and reinforces the device. A seven-layer colour process allows for precise hues and opacity on the glass finish, while a reflective optical layer enhances the tones. iPhone X is also water and dust resistant.
The HDR display supports Dolby Vision and HDR10, which sees photo and video content viewed on the device upped a few notches. The addition of True Tone dynamically adjusts the white balance of the display to match the surrounding light for what the Cupertino tech giant describes as “a more natural, paper-like” viewing experience.
Goodbye, home button
iOS 11 has been redesigned to take advantage of the Super Retina display and replaces the home button with gestures. Swipe up from the bottom to go home from anywhere.