Twitter began testing doubled character limit tweets late in September. The microblogging site has fiddled around with this idea for a while now but only recently put it into practice. The first batch of testers were celebrities and users with massive followings. Now everyone, even you, can send out tweets of up to 280 characters. Hurrah!
Twitter’s 280 – So now what?
During the six-week test period, only 5 per cent of tweets sent were longer than 140 characters while only 2 per cent were over 190. This may not look like much but considering the sample size, it’s not insignificant. Having been an avid Twitter user in the past, it’s definitely a welcome change. It will be interesting to see what the average tweet will look like now. Brands in particular will be able to take proper advantage of the extended limit.
— Gulf News – #GNTECH (@GNTECHAE) November 8, 2017
Twitter’s 280 – Why though?
Twitter’s reasoning for the increase in character limits is to bring more users who want a bigger canvas to express themselves more easily. The limit is not being raised for Japanese, Korean and Chinese users because these languages have denser characters in their languages, thus not requiring them to cram very much. Users whose limits have been raised will see a new circular character limit indicator, which replaces the digital counter. Happy tweeting!