Since the introduction of smartphones, the game has seen a number of variations and has been played on more than 400 million devices. There are 300 versions of the game in the iOS App Store.
HMD Global, which holds the rights to manufacture and develop Nokia devices, today announced that the original Snake is being relaunched on Facebook’s Instant Games platform. The game has been redesigned to be played in groups while maintaining the original gameplay.
In keeping with the original game, players will move the snake around the screen, eating apples and bugs along the way to score points. The more the snake eats, the longer it grows, making it more challenging to control. There are six levels to enjoy, each with a different layout and reptile skin. Gamers can choose from three speeds; the higher the speed, the higher the score. In addition, friends can compete either head-to-head or as a group to see who has the highest score on the leaderboard, adding an element of friendly competition.
Pekka Rantala, Chief Marketing Officer at HMD Global, expressed the company’s excitement on working with Facebook: “The opportunity to partner with Facebook is an incredible opportunity. We were truly excited to work with them to bring back Snake in a modern format to a global audience.”
Laurens Rutten, Founder and CEO of CoolGames, the developer of Snake on Instant Games, said, “It was a big honour that our studio could contribute to a new release of such an iconic IP that has shaped the mobile games industry.”