Samsung’s latest announcement sheds some positive light on the company’s future. Samsung has announced that the upcoming Galaxy S8 will feature its own voice assistant, rumoured to be called Bixby, and will feature AI integration with the company’s home appliances.
“We are developing a key major interface which will bring about a totally new paradigm; an open AI platform,” said Samsung Electronics’ VP Rhee In-Jong. All this comes after the tech giant’s acquisition of Viv Labs, a Silicon Valley-based AI platform company. Viv Labs was co-founded by former key developers of Apple’s AI platform Siri. Samsung acquired the American tech firm in October with the aim of applying AI-powered voice recognition technology in its digital devices and appliances.
“The current Galaxy smartphones need separate applications for users, for instance, to order pizza or coffee. But the new AI platform will enable them to order [or do] things directly without going through separate applications,” In-Jong added.
Rhee also mentioned that the new assistant would allow third party developers to access and develop the service too. “Developers can attach and upload services to our agent,” he said. “Even if Samsung doesn’t do anything on its own, the more services that get attached the smarter this agent will get, learn more new services and provide them to end users with ease.”