Lufthansa passengers flying from Frankfurt to Dubai on flight LH630 were in for a surprise on their way here. They were the first to experience the airline’s new prototype “VR Moving Map”, on board the Airbus A330.
Lufthansa VR: What is it?
Passengers wearing special Lufthansa VR glasses were able to view the moving landscape below them as a 3D map and even take part in 360-degree virtual excursions.
For example, as the aircraft flew over Vienna, some passengers virtually rode the Prater Ferris Wheel or even had the chance to virtually attend one of the city’s famous classical concerts.
Lufthansa VR: Development
The prototype was developed by Lufthansa in cooperation with 3spin, Lufthansa’s lead agency for virtual and augmented reality.
“Gazing out of the window, I have often thought to myself: Where are we and what is going on down there… Our idea is based on that thought,” says Thomas Hoger, Co-owner of 3spin. “In order to help passengers experience the world below we have developed the VR Moving Map in collaboration with the Lufthansa Customer Experience Team.”
Paul Schön, Passenger Experience Designer at Lufthansa, adds, “The Frankfurt to Dubai flight was a first-time test for our new VR prototype, which was designed to further enhance the passenger experience. I’m pleased to say this virtual exploration trip was very positively received by the participating passengers.”
Lufthansa VR: Not the first time
Previously, this VR technology was offered to customers on the ground. By giving passengers on this flight the chance to enjoy 30 minutes of virtual reality content, the airline aims to gauge passenger interest in this topic and gather their feedback on the trial.
Passengers trialing the VR experience on board all found the technology to be a welcome addition to the existing in-flight entertainment program. The airline will continue testing various possible applications of VR and AR with customers to evaluate together with relevant stakeholders, for which prototypes could be developed further.