UAE-based online retailing major Souq.com has launched its Global Bookstore. Visitors to the site can now pick and purchase from a selection of more than six million books. The move was carried out in line with the UAE government’s National Reading Initiative, which aims to establish a national framework that helps prepare a generation of readers, reinforcing its position as a capital of content, culture and knowledge.
Souq’s Global Bookstore features a phenomenal assortment of works covering classifications including culture, children, family, education and business.
“We are delighted to launch the books category to provide our customers with easy access to such a large assortment of books and we plan to grow further in future,” says Ronaldo Mouchawar, CEO and Co-Founder of Souq.com. “We look forward to cooperating with national organisations concerned with reading and knowledge, mainly the Mohammad Bin Rashid Al Maktoum Foundation and Dubai e-Library. This category expansion comes at an interesting time when we are witnessing new momentum in the culture of reading across the region.”
According to a recent survey by the Arab Reading Index, people in the UAE read for around 57 hours a year, well above the average of 35 hours for the rest of the Arab world. They also read 24 books a year compared with the regional average of 16.
E-commerce in the Middle East is continuing to show robust growth, supported by the acceleration of m-commerce. According to a 2016 report by global consultancy AT Kearney, the e-commerce market in the GCC is expected to grow to $20 billion (Dh73.4 billion) by 2020 from $5.3 billion in 2015.
You can view the list of books on sale at Souq.com here.