Baselworld 2016 is on and there has been a steady stream of smartwatch news coming out of Switzerland.
One of the main pieces of info that caught our eye was the collaboration between the Movado Group and HP Inc.
HP needs no introduction, but for the rest of us who aren’t die-hard watch fanatics like myself, the Movado Group features a range of brands in its portfolio such as Coach, HUGO BOSS, Lacoste, Juicy Couture, Tommy Hilfiger, and Scuderia Ferrari.
The collaboration would see HP bringing smartwatch technology to Movado’s brand portfolio.
Movado Group brings fashion, style and analogue design to the new wearable collections, while HP offers the tech smarts and incorporates its own hardware and software into the watch design.
In addition to the usual watch functions such as time and date, there are notifications for calls, emails, texts, social media updates and calendar appointments. The digital display features a world clock which offers multiple time zones. Other functions include activity tracking and the watches are compatible with iOS (8+) and Android (4.4+).
The Movado brand itself launched one of its first connected timepieces, Movado BOLD Motion (pictured above), with HP last year and will introduce new styles for both men and women at the Baselworld Fair.
“Movado Group focuses on creating beautifully designed watches and these new smartwatch collections reflect, first and foremost our design-focused vision. Our collaboration with HP enables us to increase market share in the wearable technology sector with the introduction of striking timepieces enhanced with leading-edge technology. HP understands our vision of what consumers need and want.”
Ricardo Quintero, President Movado Group.
“We value our relationship with Movado Group and look forward to continuing to expand our Engineered by HP platform through the Movado brand portfolio. Our legacy of innovation is helping fashion-forward brands infuse technology into their designs to give consumers the stylish timepieces they want, but that are more connected and responsive to the way they live today.”
Bill Geiser, General Manager, Wearables and Smart Platforms at HP Inc.