Gitex Technology Week has launched an Arabic website to enhance exhibitor and visitor experiences at the event. Developed in association with Dubai-based translation firm, Commanine, the full-fledged, full-service Arabic language website mirrors the popular English version, and aims to provide current and relevant information about the event.
“With each edition, Gitex continues to attract various new audience segments, among them very young consumers, first-time shoppers, and large numbers of people who arrive in Dubai from neighbouring countries, specifically to attend the event,” says Bilal Al Rais, Commercial Director of Gitex Technology Week. “We wanted to be able to reach out to these audiences and communicate directly with them. Since language seemed to be a barrier, an Arabic website was the ideal solution.”
Similar to the Gitex English website, the Arabic edition features dedicated sections for exhibitors, visitors, partners and start-ups, event and industry news and features and other relevant information.