Yahlive, a satellite broadcasting company in Abu Dhabi, has announced its first free-to-air 4K channel. The channel, Fashion One 4K, will be broadcast across the Middle East and North Africa.
Launched five years ago, the company is wholly owned by Mubadala, one of the leading investment arms of Abu Dhabi.
Yahlive rolled out Fashion One 4K in the lead-up to CABSAT 2016, where the company is the official Knowledge and Online Community Sponsor. At the leading industry event, Yahlive will showcase its transmission solutions and readiness to connect broadcasters to prominent communities across Europe, including Arab, Farsi, Kurdish, North African and Afghan audiences.
Fashion 4K is part of the Fashion One television network and is the first television channel being broadcast in 4K that is dedicated to fashion, entertainment and lifestyle. Fashion One has been upgrading its production format from HD to Ultra HD since 2014 and now owns an extensive library of Ultra HD content with 100 per cent content rights.
“Yahlive provides broadcasters with cutting-edge transmission solutions and a platform to connect with communities near and far. With only two months into the New Year, we have already accomplished a great milestone for our industry and customers alike. The roll-out of our first free-to-air 4K channel in the region reflects our readiness and commitment to deliver the best content and quality to audiences in the region and providing them with immersive real-life viewing experiences. With 4K TVs gradually becoming more affordable and available, we believe viewers in our region should have access to relevant content and superior quality without having to pay a premium for it. We will continue to work closely with our partners to offer content diversity to a wide range of audiences, in the best viewing quality”.
Sami Boustany, CEO of Yahlive
Yahlive recently launched a new bouquet of 13 channels, six of which are exclusive to Yahlive, to the Balkan community in Europe. This follows Yahlive’s collaboration in 2015 with Adriatic Tours S.L., owners of Alpha One RTV Network, to broadcast channels to the Balkan communities in the Middle East and North Africa in eight languages: Bosnian, Serbian, Croatian, Albanian, Turkish, Spanish, English and Arabic.