After Candace Payne single-handedly burnt up the internet webs with her Chewbacca mask and made Facebook Live a phenomenon, you’d think Big Blue would pay her back by creating a filter after her. God knows, it’d be a simple joy for most of us.
No such luck – yet. But Facebook has launched selfie filters in its video streaming tool in an attempt to stay in tune with the post-modern millennials migrating to other social media platforms (Snapchat, we mean you!). These will soon be available to all its 1.5 billion users, the company said last week at VidCon, the annual online video conference.
Developed by MSQRD, which it bought earlier this year, users will be able to swap faces, add celebrity overlays and other cool things. Another new tool will allow users to invite friends to join their live stream videos, while a trippy Facebook Live map lets anyone see how many users are broadcasting at any point of time and tune in.
The moves are part of a series of changes Facebook is making as it attempts to keep up with technology and user demands. Its 360-degree video feature finally made it to users’ newsfeeds this month.
Whether or not Snapchat fans Alia Bhatt and Sonam Kapoor embrace the trend remains to be seen, but this being Facebook, you can bet it won’t be long. Neither, we suspect will Chewbacca Mom stay away.